Good marketing templates don't feel like templates. They feel like a natural starting point — something that captures the right tone and structure, leaves room for the property-specific details, and saves the blank-page problem every time you sit down to market a new listing.
Here are battle-tested templates for every major listing marketing format in the Australian market. These are designed for agents who want to move fast without sacrificing quality.
REA / Domain listing description templates
Template 1 — Family home, auction campaign
[Lifestyle hook — one sentence capturing the essence of living here].
Thoughtfully [renovated/designed/positioned], this [beds]-bedroom [property type] delivers [key feature 1], [key feature 2], and [key feature 3] across [floor plan description]. [Kitchen/living/outdoor] [detail that sells].
Within [X minutes/steps] of [local landmark], [local school], and [train station/village/beach], this is [suburb]'s [distinguishing quality].
Auction [date]. Contact [agent] for a price guide.
Template 2 — Investment property, private treaty
[Return on investment hook — current yield or potential]. Positioned in [suburb]'s [description of location], this [property type] offers [key investor appeal — rental yield, land content, development potential].
Currently [tenanted at $X per week / vacant and ready], the property features [beds/baths/parking] with [key feature for investors]. [Body corporate/strata/standalone detail if relevant].
[Transport/amenity connection that matters to tenants]. [Council/zoning detail if relevant].
Offers over $[price]. Contact [agent] to arrange an inspection.
Template 3 — Apartment/Unit, strata
[Location hook — the lifestyle the building enables].
This [beds]-bedroom apartment on the [Xth] floor delivers [views/aspect/outlook] and [key interior feature] within a [complex description]. [Kitchen/bathroom detail]. [Parking/storage detail].
Strata levies approx. $[X]/quarter. [Pet-friendly/no pets as relevant]. Walking distance to [key amenity].
[Campaign type CTA].
Instagram caption templates
Template 1 — New listing launch
[One strong visual line that places the reader at the property].
[Key feature 1] · [Key feature 2] · [Key feature 3]
[Address] is now on the market.
📋 [beds] bed [baths] bath [parking] car
📍 [Suburb]
🏷️ [Price guide or Auction date]Swipe for the full tour. Link in bio for inspection times.
#[SuburbRealEstate] #[StateProperty] #AustralianRealEstate #[CampaignType]
Template 2 — Open home reminder
Open for inspection this [Saturday/Sunday].
[Address] · [Time]
[One-line hook about the property]
See you there. Link in bio for more details.
#OpenForInspection #[SuburbRealEstate] #OFI
Template 3 — Sold announcement
SOLD. 🎉
[Address] found its new family [today/this weekend/at auction].
[One personal line — something genuine about the campaign, the buyers, or the outcome without breaching confidentiality]
If you're thinking about selling in [Suburb], let's talk. Link in bio.
#JustSold #[SuburbRealEstate] #AuctionResult
Facebook post templates
Template 1 — Community-focused listing post
We just listed something worth sharing with the [Suburb] community.
[Property address] — [brief honest description of who it suits and why].
[Price guide / Auction date].
First inspection: [date and time].
Drop a comment or send me a message if you'd like more information. Happy to answer any questions.
[Link to listing]
Just Listed email templates
Template 1 — Database email
Subject: Just listed — [address]
Hi [First Name],
I wanted to get this in front of you before it hits the portals properly — we've just listed [address], and based on what you've told me you're looking for, I think it's worth your attention.
[2 sentences: what makes this property worth considering for this specific buyer]
[beds] bed · [baths] bath · [parking] car
[Campaign type and date or price]I'm doing a private inspection on [date] before the first open. If you'd like a look before the weekend crowds, reply here and I'll lock you in.
[Agent name]
[Agency]
[Phone]
Making templates your own
The most important thing about any template is what you replace the brackets with. Generic inputs produce generic outputs. The agents who get the best results from structured templates are the ones who invest the most in the property-specific detail — a named local café, a genuine story about the vendor's time in the home, a specific commute time rather than "close to transport."
That detail is what separates a listing that feels alive from one that reads like it was written by someone who's never set foot in the suburb.
Don't want to fill in the brackets yourself? Campaign Launch generates all of these formats — plus video scripts — from a single property brief. Built for AU agents, correct AU terminology, no Americanisms. First kit free →